HP PSG Product Launch
Challenge
To introduce a new range of business laptops across Australia and build brand awareness in a highly competitive environment.
Solution
Create an exclusive, memorable and informative event in a different environment. A fashion parade to show off new technical and atheist hardware specifications, accompanied by after work cocktails would create a distinctive event in the technology industry.
Result
A differentiated event successful in creating brand awareness, engagements and networking with industry peers. The product was exposed to the industry. |
