KPMG Annual Dinner
Challenge
Produce a dinner in Shanghai for 2000 employees with a program design where the whole audience is engaged and included, to create from such a huge gathering an intimate, almost family atmosphere.
Solution
A collaborative effort from both our Sydney and Shanghai offices, and with a carefully designed one month teaser campaign, we turned the audience INTO the main entertainment program for the evening.
Result
An interactive and unique experience that resulted in a transition of atmosphere from what at first seemed like a sports stadium, to what eventually felt like being in a family’s living room. |
