Election Campaign

ALP 2007 Election Campaign – Kevin ‘07

Challenge
Effectively communicate the new Australian Labor Party brand image and campaign political messaging to the greater public through live media events.

Solution
Design and direct an event environment that, regardless of the coverage or the angle of view, will relay the key the messages to a mass audience through electronic and print media.

Result
Powerful brand communication highly visible across all media contributing to an election victory for the Australian Labor Party and Prime Minister Kevin Rudd.